Facebook currently offers two most significant APIs: Graph API and Marketing API.

<li style='list-style-type: disc'>Graph API: It enables apps to read and write to the Facebook social graph. It allows one to access pages, groups, users, events, posts and more.</li> <li style='list-style-type: disc'>Marketing API: It offers programmatic access to manage Facebook ad campaigns, custom audiences, as well as reports.</li>

Benefits

It provides users with an easy, fast and secure way to login to the site.
It validates the authenticity of the site.
It helps to drive user engagement.
It delivers the detailed analytics regarding the demographics of users.
It allows you to create a deeper personalized experience for users.
It comes with various social plugins.

Relevant Technologies

Google Plus APIs

LinkedIn APIs

Twitter APIs

Google Analytics

Amazon Web Services

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