Magento is an open-source e-commerce platform, written in PHP. It provides online merchants with a flexible shopping cart system, as well as control over the look, content, and functionality of their online store. It offers powerful marketing, search engine optimization (SEO), and catalog-management tools.
It has well-organized business user tools that improve the user experience of the software. Magento has turned itself into one of the best e-commerce platforms available in the market, with editions ranging from community open-source to heavy, large-scale enterprise SaaS based systems.
It provides an intuitive visual-based page editor which enables shop owners to build and customize their offerings on the fly.
It comes packed with the characteristics facilitating advanced search, layered navigation, product comparisons, wish lists, email list, multi-store feature, and much more.
Depending on the size, requirements, and budget of every business, the flexibility of Magento can be utilized to get the edition-based solutions.
It provides developers with the flexibility to easily update content as per the growing needs.
Its shopping cart development helps consumers to follow the step-by-step process for purchasing the desired product.
Its SEO has solved numerous issues by facilitating better optimization of the e-commerce website.
Magento Mobile delivers a stunning brand experience for consumers who use their smart devices to connect anytime and anywhere.
Coding is not considered complex in Magento as the core coding can be conveniently integrated with the third-party coding.
Administration of websites is simpler with Magento primarily due to reporting.
It offers several tools and technologies to promote the business.
It utilizes a unique search terms cloud, product reviews, product tag filters, and ability to configure search with auto-suggested terms.
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