Google Analytics is a web service analytics service proposed by Google that is primarily related to tracking and reporting of web traffic. There are basically six APIs for reporting and configuration comprising Metadata API, Embed API, Core Reporting API, Multi-Channel Funnels Reporting API, Management API, and Real Time Reporting API.

It lets you measure your advertising ROI and track your social networking sites as well as applications. As a matter of fact, Google Analytics is the most widely used web analytics service on the internet.

Benefits

  • Most of the data available in the standard Google Analytics interface is accessible via the core reporting API.
  • It is compatible with web interfaces as well as programmes.
  • It is swift and saves considerable time.
  • It delivers powerful, customizable reports
  • It has numerous amazing add-ons available.
  • It can easily be connected to other tools.
  • Documentation is available in almost every aspect; configuration and implementation.
  • It offers a convenient way of tracking campaigns.

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