30 March 2016
While thinking of the term advertising what comes to your mind first? Tv commercials, banners, posters etc? Go on, boggle your brain and dig a little deeper; you’ll come across examples around you that’ll make the picture clearer. From posters to banners to flyers; many small and large mediums constitute the branding world. In fact, the latest branch of advertising a.k.a. modern advertising came in light from the initial years of 19th century which later on shifted to the online platform in 1990s.
With the advent of the ad server, online advertising grew, contributing to the “dot-com” boom. Online branding gave people the audience that was looking for exactly what the brands had to offer. Mobile phones joined the markets hand-in hand with the PC’s and right then the tiny little SMS secured it’s place in the world.The small gadget in our hand turned out to be the biggest channel for selling for engaging. In this era, advertising gained pace as now there was a whole new world connected with the internet to see and show.
Phones turned smarter with technology and as we all use them today they’re popular as Smartphones. We cannot agree less with Marshall Macluhan’s saying- “Ads are the cave art of the twentieth century.” Branding is the most compelling industry amongst growing businesses and according to a report, mobile phones contribute 59% i.e. more than half of digital ad spending. It’s no longer a case of asking whether mobile marketing is important or not, we know it is!
Nowadays people don’t hesitate to post, share, like, update and do whatever possible with their cool tech gadgets and what better medium to catch the audience than the one where they are already active. Brands are using this concept to move and gain people’s trust and grow communities. In fact, mobile is accepted as the best medium for partnership of advertising and technology. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-
App re-targeting will raise the bar- With a gazillion apps on app stores, the fan base has sure increased levels too. The wheel keeps on spinning between downloads, installations and app discards. Therefore, app re-targeting is expected to drive a major space to itself in the coming days of mobile advertising. The success of this concept totally depends upon analytics and study of behavior of the users working with the app.
The buzz of video marketing: Until now the video advertising has made it’s place steadily and now it’s starting to grow. Advertising via content sometimes faces downfall as for a fact we all know- When there is too much clutter or complications, mobile users will just bounce. Video will be the major trend in mobile advertising, as both content and visuals are covered in this. Backed with a promise of better retention and increased levels of engagement, mobile video is another hot trend to look out for.
The science behind ad blocking unveiled: They say- “Advertising is simple, just not easy.” Mobile ads are continuously becoming challenging and publishers need to look out for less intrusive ads. The art of combining a brand’s perspective with a user’s perspective can save brands from falling down the pit surrounded with competitors and the most effective way to achieve it is to get involved with the industry and advertise parallely.