Facebook currently offers two most significant APIs: Graph API and Marketing API.

  • Graph API: It enables apps to read and write to the Facebook social graph. It allows one to access pages, groups, users, events, posts and more.
  • Marketing API: It offers programmatic access to manage Facebook ad campaigns, custom audiences, as well as reports.

Benefits

  • It provides users with an easy, fast and secure way to login to the site.
  • It validates the authenticity of the site.
  • It helps to drive user engagement.
  • It delivers the detailed analytics regarding the demographics of users.
  • It allows you to create a deeper personalized experience for users.
  • It comes with various social plugins.

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